Ivan Satya

Keyword Research Importance - So, you can find out competing webpages for the keywords or keyword phrases you’re targeting by manually by doing a search in Google for the keyword in question. The search result page will give out the number of webpages out there which mention the phrases that matches the query at the top-right part of the search result page. Pretty straight forward and easy right?

Now consider this: if you just happen to check out a number of keywords of just a few, say 3 to 5, this approach would be naturally acceptable. But now if you have about 50 keywords, you will need to repeat this 50 times and if you have 200 keywords, you repeat it 200 times and so on … you get the point!

To save yourself valueable time it would be wise to use some sort of software that does just that. It wouldn’t be that hard to find a keyword research software from the internet. There are spreads of keyword software tools out there, those from total freewares to those advanced keyword research software. Read more…

Keyword research is just one of many factors which determines the outcome of your effort to a successful online business. Though it’s just one, it is quite a significant one.

Screw up your keyword research and you will almost guarantee your own failure of getting anything you hoped for from your website with regard to visibility in search engines, targeted traffic and hence your online business. Read more…

Remember Chris Anderson? While his previous book which hit the top selling best sellers was ‘The Long Tail’, his latest book is now about ‘FREE’.

In ‘Long Tail’ he described the strategy of niche market applied in business such as by amazon.com and netflix where they sell a large number of unique items with each having small quantities of inventory.

To date, the long tail has become a term that is widely used in the online world particularly in online business, social networks, viral marketing and some other related areas. Read more…

Google recently announced a new keyword tool which will look specifically at your website and provide new keywords ideas relevant to your site based on searches on Google. These searched keywords are listed with their number of searches which are taken from the last 12 months from Google. Read more…

Google has just officially launched a new tool called Google Insights For Search. This tool is much like the previous successful Google Trends but has more features & functionalities. As Google had stated that they’re launching a new product designed with the advertiser in mind, it is apparently their intention to help advertisers and marketers to understand search behavior.  Read more…