Ivan Satya

Remember Chris Anderson? While his previous book which hit the top selling best sellers was ‘The Long Tail’, his latest book is now about ‘FREE’.

In ‘Long Tail’ he described the strategy of niche market applied in business such as by amazon.com and netflix where they sell a large number of unique items with each having small quantities of inventory.

To date, the long tail has become a term that is widely used in the online world particularly in online business, social networks, viral marketing and some other related areas. Read more…